About

Most founders we meet built something real. A business that pays the bills, employs good people, and reflects years of sacrifice. But somewhere along the way, it stopped working for them.

At Diffactory, we work with founders generating $250K to $20M to change that equation.

We’re Certified Exit Planning Advisors with deep roots in implementation. We’ve built recurring revenue systems, membership models, franchise frameworks, and operational infrastructure ourselves. We know what it takes to move a valuation number.

Our “Love It or List It” framework helps founders do one of two things: fall back in love with their business by making it run without them, or prepare it to sell for maximum value.

Start with a free Value Builder Assessment. 15 minutes. 8 proven value drivers. Clear answers.

Kansas City-based. Serving founders nationally.

If your business owns you more than you own it, let’s talk.