About
After watching my mom close her skateboard shop, Square One Inc., with nothing to show for years of work, I've made it my mission to help business owners avoid that fate.
Over the past decade, I've led Diffactory's evolution from marketing agency roots into helping entrepreneurs understand and optimize the variables buyers use to value companies.
We've guided hundreds of business owners beyond just marketing, evolving their companies into valuable assets.
No one should reach the finish line of entrepreneurship with nothing to show for their hard work, yet it happens to 80% of businesses.
I'm a partner to the business owners who want to build companies worth buying, not just running.
Want to know where the value is trapped in your business?
Let's talk.
Specialties:
- Exit Strategy + Planning
- Value Acceleration
- AI and Automation Adoption and Integration
- Marketing Strategy + Consulting
- Managed Marketing Service implementation
- Franchise System Development and Scaling
- Recurring Revenue / Membership Business Models